Loveis back for a rematch against Rep. Jim Matheson (D-Utah) after losing to him by less than 800 votes last election in a heavily Republican district.
Love, an African American Mormon, was among the party’s most highly touted House recruits in 2012 and given a prominent speaking slot at last year’s Republican National Convention.
But she got a late start in the campaign, had less than stellar television ads that focused more on Matheson than her own story, and was following the advice of inaccurate internal polls that showed her up the entire race.
Some Republicans also say she spent too much time focused on national media and not enough time focused on her district.
This time around, Love is starting her campaign much earlier and has already hired perhaps the state’s most talented political strategist: Dave Hansen, who ran Sen. Orrin Hatch’s (R-Utah) 2012 reelection campaign.
Love admits that her campaign made some mistakes — including relying too much on expected high turnout for Mitt Romney that didn’t materialize.
“If I learned anything in the last campaign, it’s that you need to give people a reason to come out and get them to the polls, you can't assume that they're going to go. Certainly the ground game is going to be a lot stronger in terms of getting people out,” she told The Hill.
“I am absolutely aware of the things we can improve upon and what actually worked, and it'll make me a much stronger candidate.”